Dietary trends and plant-based perceptions in the UK
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Food and drink can provide a welcome lift to our mood in challenging times. Magda Jablkowska-Citko of Toluna/Harris Interactive and Jonny Bingham of Bingham & Jones explore the results of a study conducted to understand the latest dietary trends in the UK.
From an emotional perspective, people feel very different today compared with a few years ago. This is being driven by a variety of circumstances – including the effects of the Covid-19 pandemic, the cost-of-living crisis and the war in Ukr...
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