General Article Difference between customer and consumer

Topic Selected: Consumerism Book Volume: 414

Marketing and advertising include many words that can be difficult for common people to understand. Likewise, many people think that the words Customer and Consumer have a similar meaning, but they have a different meaning from the marketer’s viewpoint, though they sound similar. There are various situations where we can understand that the customer and consumer can be the same person, but these words altogether have a different meaning.

Every human being on earth is either a consumer or a cu...

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