General Article Do consumers support gender pay equality?

Topic Selected: Gender Equality Book Volume: 432

268 years. At the current speed of gender parity changes, that is the number of years we will take to close the economic gender gap globally, according to the World Economic Forum.

A brief history

Less than a hundred years ago, the definition and identity of a woman were quite different as they were mostly relegated to the home with an emphasis on taking care of their family and household. Decades of activism, fighting for equality and the passage of dozens of laws have slowly helped women make strides in professional and personal environments, including gaining financial freedom, but it has also led to the increasing complexity of gender barriers playing out in daily life. While most countries are acknowledging this fact and working on maximizing women’s potential, equal pay remains a stubborn problem in the workforce.

Closing this gap, however, is easier said than done. The presence of different historical and cultural biases towards women has led to their skills being questioned ...

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