Dove launches campaign to support self-esteem programme
Back to Topic
Click to Print
Useful Websites
Glossary Term Selection
The campaign, created by Ogilvy & Mather, forms part of a £1.6 million drive and breaks on TV, supported by an on-pack promotion and in-store activity. The ads will carry the strapline, ‘Together we can make a difference. Dove brings self-esteem education to girls’.
Ali Fisher, brand manager of Dove Skin, Unilever UK, said the brand hoped to create a ‘step change’ with the new campaign.
She said: ‘At Dove, we are passionate about our social mission and want to continue our support to help young girls and women develop a positive relationship with their bodies.’
The 2012 Dove self-esteem programme aims to tackle women and girls’ attitudes towards themselves, following research released by SIG, which showed 53% of girls in the UK have avoided certain activities because they feel bad about their looks.
The research also found that 22% of girls won’t go to the beach or pool, while 20% have avoided physical activity or exercise, and one in ten will not go to the doctor.
Dove’s self-esteem pr...
Want to see the rest of this article?
Would you like to see the rest of this article and all the other benefits that Issues Online can provide with?
- Useful related articles
- Video and multimedia references
- Statistical information and reference material
- Glossary of terms
- Key Facts and figures
- Related assignments
- Resource material and websites
