Dove launches campaign to support self-esteem programme
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The campaign, created by Ogilvy & Mather, forms part of a £1.6 million drive and breaks on TV, supported by an on-pack promotion and in-store activity. The ads will carry the strapline, ‘Together we can make a difference. Dove brings self-esteem education to girls’.
Ali Fisher, brand manager of Dove Skin, Unilever UK, said the brand hoped to create a ‘step change’ with the new campaign.
She said: ‘At Dove, we are passionate about our social mission and want to continue our support to help young...
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