Energy drinks and alcohol, a risky mix - psychologically
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Pierre Chandon, INSEAD; Aradhna Krishna, University of Michigan, and Yann Cornil, University of British Columbia
People who add energy drinks to alcohol have a higher risk of injury from car accidents and fights, compared to those who drink alcohol straight. This is the conclusion of a meta-analysis of 13 studies published in March in the Journal of Studies on Alcohol and Drugs.
Energy drinks, such as Red Bull, Monster, or Rockstar, contain ingredients that are considered stimulants, such as caffeine or guarana. The reality of their effects has however been a matter of dispute for several years already.
An experiment conducted by our team from INSEAD Business School, the University of British Columbia, and the University of Michigan, shed new lights on the effects of mixing alcohol and energy drinks. In an article forthcoming in the Journal of Consumer Psychology, already available online, we show that the associations that people have with the popular vodka and Red Bull cocktail ...
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