Four in ten (42%) of those in 24 countries say social media is important to them: half (50%) of thos
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Four in ten (42%) of those in 24 countries say social media is important to them while only one quarter (25%) rate it not important. Using a five-point scale, where five means ‘very important’ and one means ‘not at all important’, two in ten (18%) rate it with a value of five, two in ten (23%) say four, one third (33%) are neutral at a score of three and 13% say each of two and one.
The findings reflect a new poll of 18,002 online respondents conducted by Ipsos OTX – the global innovation ce...
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