Four in ten consumers influenced by social media when researching products
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Online retailers have seen evidence of their social media investments paying off with the revelation that 40% of consumers admit to being influenced by networks when buying online.
According to a new study from market researcher Mintel, 79% of consumers have viewed or shared content from a company’s social media page. Younger browsers are most receptive to this particular form of advertising; the study finding that 21% of males aged 18–34 have bought a product straight after interacting w...
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