As half term in Britain continues, the sight of teens and tweens constantly connected to social networking sites and devices will be a familiar one to many of the nation’s parents. But new research from Mintel highlights the influence of social networking on traditional forms of social engagement for this age group as, today, some 15% of ten- to 15-year-olds in the UK are afraid to be left out of their social circle if they’re not always on Facebook or Twitter. This equates to over 500,000, or half a million, children, and the proportion peaks at 21% among 14-year-olds.
Today, 60% of those aged ten to 15 say that they use a social networking website or app – with 39% of those aged ten claiming to do so, 43% of those aged 11 and 54% of those aged 12. This number increases even further for 13-year-olds (73%, 14-year-olds (79%), peaking at 80% of 15-year-olds.
Indeed, highlighting the positive impact that today’s young people feel social media br