How the UK uses social media
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By Kirsty Cooke
To celebrate Social Media Day (30 June 2018), we’ve gathered some of the top insights from across Kantar on how the UK is engaging with social channels…
Barely a day passes when the marketing press doesn’t mention the importance of social media – how brands can reach new audiences, take advantage of social commerce, engage consumers and even build their brands through these channels.
As tomorrow is Social Media Day, let’s take a look at what British consumers are actually doing on Facebook, Twitter and Instagram, and what brands can do to capitalise on this behaviour…
63% of the UK uses social media every single day
According to Connected Life from Kantar TNS, 77% of the UK are accessing social networks each week; 4.8 different platforms are used on a weekly basis. The range of networks used is often much smaller than that of other countries, partially explained by the fact that there are no established local networks, so global giants dominate (especially amongst...
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