Not long ago, social media was a phenomenon viewed by many in education with some suspicion: useful, perhaps, for marketing departments to issue press releases, but surely not a serious tool for academic or professional purposes? After all, isn’t Twitter just celebrity chit-chat? What could Facebook possibly have to do with a quality learning experience? Where does LinkedIn fit into the picture?
At first, some institutions were keen to block social media as – at best – a disruptive influence or – at worst – a safety threat. Its path to acceptance as a legitimate communication channel has not been smooth.
Yet attitudes and habits appear to be changing. Last year, for example, Jisc Inform reported on successful experiences with Twitter and Facebook in a range of organisations, highlighting for example how negative feedback can be turned to positive effect. Examples of social media use are discussed in academic