General Article Majority (71%) of global Internet users 'share' on social media sites

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Seven in ten (71%) online consumers in 24 countries indicate that in the past month, they have shared some type of content on social media sites. The findings reflect a new poll of 18,150 respondents conducted by Ipsos OTX – the global innovation centre for Ipsos, the world’s third largest market and opinion research firm. Three in ten (29%) indicate they ‘haven’t shared any content in the past month’.

The most popular shared item found in the poll is pictures, as four in ten (43%) indicate ...

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