What is Meat-free foods about?
Three in five UK adults now eat meat-free food, according to consumer research for this report. However, only six per cent of adults identify themselves as vegetarians, this share remaining broadly stagnant in recent years. Demand from people eating both meat and meat-free foods has been a key factor supporting underlying growth in the market, driven, for example, by the quest for variety and health considerations.
The consumer research for this report shows considerable openness among mainstream consumers to meat-free food if it delivers as a culinary experience, with nearly half of adults saying they would consider such food if it was tasty or exciting in its own right. Supporting this finding, the quest for variety stands out as the most popular reason for eating meat-free or vegetarian foods.
What have we found out?
- Products bringing diversity to the mainstream meat-free offering stand to find demand among