Mintel reveals UK consumer trends for 2014
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Mintel’s Senior Trends Consultant Richard Cope outlines the four trends set to impact the consumer market in the UK, examining the areas of commercial opportunity for brands – and what consumers will be buying into in 2014.
1 – Internationalism on the agenda
‘After a period of Brand Britannia fever, driven by Olympic medals, Royal weddings and births, in 2014 it will be time for British consumers to look outwards at other countries. Next year’s sporting events, immigration legislation and...
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