Mintel’s Senior Trends Consultant Richard Cope outlines the four trends set to impact the consumer market in the UK, examining the areas of commercial opportunity for brands – and what consumers will be buying into in 2014.
1 – Internationalism on the agenda
‘After a period of Brand Britannia fever, driven by Olympic medals, Royal weddings and births, in 2014 it will be time for British consumers to look outwards at other countries. Next year’s sporting events, immigration legislation and pending referendums will put other countries’ products on the menu and Mintel’s research highlights that Brits are open, curious and savvy when it comes to buying into new, engaging or better value products from abroad.’
‘Mintel’s research finds that in spite of recent events, “patriotic purch
Want to see the rest of this article?
Would you like to see the rest of this article and all the other benefits that Issues Online can provide with?
- Useful related articles
- Video and multimedia references
- Statistical information and reference material
- Glossary of terms
- Key Facts and figures
- Related assignments
- Resource material and websites