General Article New #TimeTogether campaign to get teenage girls and mums physically active

Topic Selected: Fitness Book Volume: 384

A new national campaign aims to bridge the physical activity gender gap between women and men by empowering daughters and mums to get active together.

By Tom Walker

Launched by Women in Sport, #TimeTogether looks to help daughters and mums discover new ways of spending time with each other – by inspiring them to dance, walk, climb, swim and play sport together.

Currently, only 42 per cent of teenage girls meet physical activity guidelines and just under a third of girls (32 per cent) are inactive, engaging in less than an average of 30 minutes’ activity per day.

The figures, from Sport England’s Active Lives survey, also shows that 65 per cent of men are likely to be active, in comparison to 61 per cent of women

Meanwhile, Women in Sport’s own studies show that mums are often reluctant to allocate time for themselves to be active, with 32 per cent of women saying that they couldn’t prioritise exercise during lockdown as they had too much to do for others.

The #TimeTogether campaign...

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