Online retailing: Britain, Europe and the US 2014
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E-commerce is the fastest growing retail market in Europe, with sales in the UK, Germany, France, Sweden, The Netherlands, Italy, Poland and Spain expected to reach a combined total of £111.2 billion in 2014 (€155.3 billion or $212.8 billion). We expect online sales in the US to reach $306.0 billion (€224.0 billion) in 2014.
Our independent study for 2014–15 has been funded by RetailMeNot, Inc., the world’s largest digital coupon marketplace (known in the UK as MyCoupon.com) as a contributi...
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