And our results show that everyone needs to pitch in and show they love where they live.
For the first time ever, we invited volunteers to join our surveying staff. More than 500 people signed up, allowing us to count more than 37,000 pieces of litter – on the street, in parks, on beaches or beside rivers and canals.
It’s a data sample almost more than ten times larger than litter counts in previous years.
Keep Britain Tidy’s chief executive Phil Barton said: ‘This survey provides us with a snapshot of what people have littered in communities across the country. It also gives 37,000 reasons why we all need to do more to make littering socially unacceptable – to reduce the environmental, social and financial costs of this national problem.’
Mr Barton said while littering is a personal choice that needs to be changed, Government, charities and companies all have important roles in convincing people to make the right choice.
The most littered brand across England was Coke, followe...
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