Over one quarter of males agree that men are sexualised in adverts just as much as women
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It seems that the rise of ‘Hunkvertising’ is causing men to avert their eyes away from advertising. Indeed, new research from market intelligence agency Mintel reveals that half (50%) of all men say they don’t pay much attention to advertising, whilst more than one quarter (26%) agree that men are sexualised in adverts just as much as women are.
Mintel research indicates that advertising is making young males feel inadequate about their appearance, as one in six (17%) men aged 16–24 agree tha...
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