General Article Psychologist explains how Primark customers end up buying things they often don’t need

Topic Selected: Consumerism Book Volume: 414

One tool is to increase ‘dwell time’ by keeping customers in the store for as long as possible.

By Jaymelouise Hudspith

I think everyone who has ever shopped at Primark has at one point or another walked out of the store with way more than they planned on buying. But according to an expert, it’s ...

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