Sex sells, right?
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The world is changing, and brands who found their fame by using sex in the past risk alienating consumers if they fail to keep up with evolving attitudes. Michaela Jefferson discovers how advertisers are embracing the challenge.
By Michaela Jefferson
Sex sells” is probably the most famous cliche in advertising. Sex sells lingerie, sex sells jeans, sex sometimes even sells sparkling water, hearing aids and cat food.
But within the last 50 years, sex has catapulted some brands - Calvin Klein, A...
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