General Article Shapeshifting to survive: Lockdown business success stories

Topic Selected: Business Book Volume: 381

We may be under lockdown but human ingenuity is not out the window. Quite the opposite, in fact.

By Victoria Miller

The current coronavirus pandemic has been sending shock waves across the globe. We are not only being confronted with the incalculable human loss, but we are also being presented with the sobering economic cost.

Not a day goes by without the media covering some form of economic news, current and forecasted, painting a gloomy picture. From alarming Bank of England reports stating that we could face the worst economic slump in 300 years to a ONS survey conducted in April showing that nearly 60 per cent of businesses have suffered falls in sales since mid-March. Businesses, large and small, are by no means immune to the virus’ effects.

But with small businesses’ greater sensitivity to market changes, what of their much-needed survival? They contribute hugely to job creation in the UK and account for 60 per cent of all private-sector employment. Many colourfully decorate o...

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