Smoke and mirrors
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Experts found despite the potentially fatal long-term consequences of lighting up regularly, a large percentage still find skin wrinkles and yellow teeth more troubling than lung damage.
The study also found more than half of smokers either have, or are planning to quit over fears about the damage it is doing to their appearance.
But the in-depth findings by electronic cigarette brand VIP found one in seven admitted they would be more likely to give up the cigarettes if they noticed an effe...
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