General Article Special sauce to sriracha, globalisation is thriving and terribly broken

Topic Selected: Globalisation Book Volume: 416

By Jeff Israely

For some, it is the most memorable Hollywood dialogue of the late 20th century. Two hitmen driving through Los Angeles (on the way to their next job) are discussing what one calls the ‘little differences’ between the U.S. and Europe after his visit to Amsterdam and Paris.

You know what they call a Quarter-Pounder with cheese in Paris?

They don’t call it a Quarter-Pounder with cheese?

No, they got the metric system there, they wouldn’t know what the f*ck a Quarter-Pounder is.

T...

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