Special sauce to sriracha, globalisation is thriving and terribly broken
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By Jeff Israely
For some, it is the most memorable Hollywood dialogue of the late 20th century. Two hitmen driving through Los Angeles (on the way to their next job) are discussing what one calls the ‘little differences’ between the U.S. and Europe after his visit to Amsterdam and Paris.
You know what they call a Quarter-Pounder with cheese in Paris?
They don’t call it a Quarter-Pounder with cheese?
No, they got the metric system there, they wouldn’t know what the f*ck a Quarter-Pounder is.
Then what do they call it?
They call it a Royale with cheese
Royale with cheese [smiles]. What do they call a Big Mac?
Big Mac’s a Big Mac, but they call it Le Big Mac.
Le Big Mac. [laughs] What do they call a Whopper?
I don’t know. I didn’t go to Burger King.
The exchange in Quentin Tarantino’s Pulp Fiction gives us a singular je-ne-sais-quoi cool from John Travolta and Samuel L. Jackson, as genuine curiosity in that which is foreign meets the utterly mundane.
The movie came out in 1994, at a mo...
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