Britain’s tourism industry is a dynamic affiliation of public and private sector organisations including small- to medium-size enterprises (SMEs); international private businesses (e.g. airlines or large hotel chains), as well as Destination Management Organisations (DMOs) at local and regional level.
Each of the countries within the British Isles also has its own national tourist board which works closely with us. Britain also has a wealth of tourism industry and trade associations.
VisitBritain is a non-departmental public body, funded by the Department for Culture, Media & Sport (DCMS) through a grant-in-aid (GIA).
The Secretary of State of DCMS is John Whittingdale, who is responsible to the UK Parliament for VisitBritain’s activities. The Minister with responsibility for tourism is Tracey Crouch. The UK Government sets the overall strategy, policy and objectives for tourism.
VisitBritain is the strategic body for inbou