General Article Ten years' time: social media and the future of fundraising

Topic Selected: Life Online
This article is 10 years old. Click here to view the latest articles for this topic.

By distinguishing a clear need, clear ask and a clear explanation of how a donation will make a difference charities can raise money through social media in the next ten years. By Lucy Caldicott, fundraising director at CLIC Sargent.

In ten years’ time social media will have been around for 30 or so years. Online communities began in the mid-90s and blogging a little later. Accessing sites like Facebook and Myspace in the office was frowned upon in those early days and most IT policies had s...

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