The 10,000 steps myth and other health targets debunked
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Some of our most widely held health and fitness dictats are based on little more than marketing.
By David Cox
The 10,000 steps a day idea has become one of the popular health mantras of the past decade, with the emergence of Fitbits and other wearables all fuelling a step counting obsession.
However, while the World Health Organisation, the American Heart Association and many others have all adopted the 10,000 steps a day goal, the number is actually completely arbitrary, originating in a Jap...
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