The case for processed foods: ‘Zero processing doesn’t work for today’s food choices’
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At a time when ‘clean label’ and ‘natural’ foods are the trendiest on-shelf, and growing scientific evidence points to links between ultra-processed foods and health risks, it is unsurprising that processed foods are falling out of favour.
According to a 2020 survey by the European Consumer Organisation (BEUC), foods that are ‘minimal processed, traditional’ matter to consumers. Such foods are most valued by consumers in Portugal, Greece and Lithuania, who associate them with ‘sustainable fo...
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