Social media and business ethics
Social media is an umbrella term used to describe social interaction through a suite of technology-based tools, many of which are Internet-based. This includes, but is not limited to, Internet forums, networking sites such as Facebook, Twitter, LinkedIn and Google Plus, webcasts and blogs.
Social media exhibits unique characteristics when compared to ‘traditional’ media forms. Its speed and scope means that once content is published it is available instantaneously, to a potentially global audience. Social media tools tend to be free or available at a very low cost relative to other forms of media and do not require users to have much technical knowledge. This allows larger numbers of individuals to access and publish material than with traditional media forms.
Social media is usually interactive in a way that traditional media is not, so users can comment on and edit published material, making it difficult to con
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