General Article The future of ecommerce – 9 trends to watch out for in 2021

Topic Selected: Business Book Volume: 381

Ecommerce is developing quicker than Amazon can deliver, and that’s saying something.

One minute we’re marvelling at being able to order from the family computer and the next minute we’re shouting at Alexa to re-order kitchen towel. The future of ecommerce is already here, and it’s still changing.

To help you prepare your business for the next step in the ecommerce story, here are nine trends to watch out for in 2021:

1. Premium private label brands

Over the past few years, direct to consumer (D2C) commerce has exploded – giving brands direct access to customers and profits, and giving customers direct access to brands and lower prices.

But this trend is shifting.

If you associate D2C with cheap razor blades, affordable mattresses and trending makeup, then prepare to have your mind changed.

Premium private label brand sales are increasing, creating a new vertical in the D2C sector. Customers are turning to luxury private label brands for superior products and better shopping experie...

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