General Article The perception and impact of death

Topic Selected: Bereavement Book Volume: 407

How often do people think about death?

The YouGov Death Study shows that 9% of Britons report thinking about death – either their own or in general – at least once a day, and another 20% think about it several times during the week. On the opposite end are 7% who say they think about this less than once a year, and 4% say they never think about death.

It is of course worth noting that thoughts of death might be more common now – in the middle of a pandemic – than they would be in more normal ...

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