The story of a £4 Boohoo dress: cheap clothes at a high cost
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Online retailers such as Boohoo and Missguided are booming, but critics say there is a hidden price.
By Sandra Laville
It comes in red, mustard and black, in sizes 6 up to 16; the bandeau bodycon minidress, is, according to the online retailer Boohoo, ‘perfect for transitioning from day to play’.
It is not so much the styling and colour, but the price of the £5 dress – reduced this week to just £4 – which attracts thousands of the thriving retailer’s 5 million UK customers to add it to their online shopping bag, click and pay.
Products and prices like these have driven Boohoo’s profits to a record £59.9 million, bucking the trend of struggling high street fashion stores across the country.
Made in the UK, at factories in Leicester and Manchester, the £5 dress epitomises a fast fashion industry that pumps hundreds of new collections on to the market in short time at pocket money prices, with social media celebrity endorsement to boost high consumer demand. On average, such dresses an...
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