Unreal life: just 22% of Brits believe internet personalities portray life honestly
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Most social media users don’t trust influencer endorsements – but most engage with them regardless.
By Russell Feldman, Director of Digital, Media and Technology
Brits on social media have major trust issues: two-thirds (66%) believe that people’s lives as shown online ‘aren’t as perfect as they seem’.
But if they’re sceptical of people on the whole, they can be especially dubious when it comes to influencers. New research from YouGov reveals that only 22% believe that social media celebritie...
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