What do Millennials and Generation Z consumers want from retailers?
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By Marjorie van Elven
Four generations of consumers coexist nowadays: the Baby Boomers, born between 1945 and 1968; Generation X, born between 1969 and 1983; Millennials, born between 1985 and 1993; and Generation Z, comprising those born from 1994 to 2002. Catering for the needs of younger generations is key for many businesses’ long-term growth strategy, as Millennials currently form the largest generation in the US labour force. FashionUnited has taken a look at the latest research about M...
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