What is social media and how did it grow so quickly?
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By James Carson
You’re more likely than not to have used social media recently, and it’s also likely that the time you’ve spent on the platforms has clocked up at least several hours a month. For instance, 99 per cent of people aged 16–24 in the UK in 2016 said they had used social media within the past week, while they spent close to an hour a day using it to communicate.
The popular social media platforms are obvious to most people – Facebook has a UK audience of some 40 million, LinkedIn and Twitter both exceed 20 million, and Instagram, Pinterest and Snapchat have close to ten million each. The reach of these platforms makes it clear that social media is now ubiquitous. But for all the big name players, what is the definition of social media? Where did it come from? And how did it gain such an important role in our lives so quickly?
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