General Article What is the #normalizenormalbodies movement, and why do we need it?

Topic Selected: Body Image Book Volume: 375
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Mik Zazon set up the Instagram movement after becoming frustrated with the lack of ‘normal’ sized bodies on social media.

By Alice Hall

The onset of Spring brings many things to be pleased about; longer days, blooming daffodils, and the odd sunny weekend (if we’re lucky). But it’s also the time of year when we have to begin shedding the cashmere cardigans and oversized puffer coats that have shielded us through the winter months, and face up to the body that lies below.

Almost everyone can relate to logging on to Instagram and feeling disheartened at the number of toned looking influencers, who seem perfectly primed for the onset of Spring. In fact, a 2019 survey conducted by the Mental Health Foundation found that one in five adults (22 per cent) said images on social media caused them to worry about their body image. Alarmingly,  just over a third of adults (35 per cent) said they had felt depressed because of their body image. 

While the body positivity movement has been working ...

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