General Article What is the problem with the Blue Planet effect?

Topic Selected: Environment and Sustainability Book Volume: 368

Has the Blue Planet effect really made a great change to our world, or have we shifted so much focus onto plastic that we’ve neglected the wider picture of waste management?

We’re waging war on single-use plastics, such as straws and bottles, after witnessing marine life struggle and suffer through swathes of plastic. We’re ditching plastic bags after seeing footage of plumes of the stuff floating through the sea like stranger forms of jellyfish. After millions tuned in to the highly successful The Blue Planet II in 2017, our sense of responsibility for plastic waste has never been greater.

Or, at least, that’s what various news outlets seem to be reporting.

With the likes of Aldi and Lidl making moves to improve their packaging for the sake of the environment, their brand image, and at the end of the day, their sales, it seems like everyone is rallying together. The government has even announced an earmarked £61.4 millio

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