Which type of modern family are you?
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The Centre for the Modern Family’s research has allowed us to divide up the population into ten distinct groups, based on people’s common characteristics, attitudes and experiences. The members of each group have a unique set of dimensions in common, but which differ from other groupings.
This rich and insightful segmentation has long-term relevance in understanding people’s attitudes and behaviours, enabling us to understand the challenges they face and the support they need.
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