Gary Barlow says music videos are too sexual, and he has had to shield his young children from sexualised pop images.
The X Factor judge, father of three and Take That star also warned about music lyrics which contain swearing.
Mr Barlow told OK! magazine: ‘The other day I wanted some music in the kitchen and put on one of the music TV channels and a video came on which was so rude I had to turn it off because my nine-year-old was with me.’
He commented: ‘Don’t get me wrong, I’m not a prude but I don’t think I really want my children who are nine, 11 and two seeing these kind of videos at that age. I’m a parent.
‘I have responsibility, but I also understand these videos are sexual to attract peoples’ attention.’
The star also commented that he was unhappy when children being looked after by him sang songs which included inappropriate lyrics.
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