CAM on the up as more people look for an alternative
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The last ten years has seen a marked rise in interest in complementary and alternative medicine; so much so that it is now the second largest growth industry in Europe, after IT.
Ten to 20% of the UK population visit a complementary medicine practitioner each year and between £1.5–5 billion per annum is spent on therapies or products allied to complementary medicine. Shampoos are now herbal: bath oils are now aromatherapeutic and if we follow the example of the USA, where $30 billion is spen...
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