David Zendle on video game monetisation
Back to Topic
Click to Print
Useful Websites
Glossary Term Selection
Dr David Zendle is a leading researcher into the links between gaming and gambling. In this guest blog, he explains how games have become sales platforms – and how policy changes, including a gaming regulator, could help safeguard play.
By Dr David Zendle
Families in the UK may be spending more than ever before on video games. Industry reports estimate that in 2021 we spent over £7 billion on gaming.
Video games afford children and their families endless opportunities for joyful, meaningful and constructive play. However, to generate these record-breaking figures, video game publishers have introduced a variety of controversial new ways to make money from gamers.
These sales tactics have led to concerns that some of the ways that video games encourage spending are similar to gambling. Indeed, gamers have reported feeling forced into spending, particularly in mobile games.
In this post, I explain how we got here – and what we should do next.
A brief history of video game monetisatio...
Want to see the rest of this article?
Would you like to see the rest of this article and all the other benefits that Issues Online can provide with?
- Useful related articles
- Video and multimedia references
- Statistical information and reference material
- Glossary of terms
- Key Facts and figures
- Related assignments
- Resource material and websites
