David Zendle on video game monetisation
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Dr David Zendle is a leading researcher into the links between gaming and gambling. In this guest blog, he explains how games have become sales platforms – and how policy changes, including a gaming regulator, could help safeguard play.
By Dr David Zendle
Families in the UK may be spending more than ever before on video games. Industry reports estimate that in 2021 we spent over £7 billion on gaming.
Video games afford children and their families endless opportunities for joyful, meaningful a...
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