Zombie fitness app a runaway success for UK business
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Zombies, Run!, the brainchild of London-based games company Six to Start and writer Naomi Alderman, is the first ever fitness game with a story, and is becoming a huge hit with joggers from Italy to Australia. The game, downloaded as an app and played on iPhone or iPod, puts the player in the centre of a zombie apocalypse. Through their headphones, the player can hear zombies chasing them – and receives instructions to run in the real world to escape from them.
The app has already being call...
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